Electronic Arts Shocks The Video Game Industry
The game company known for the Madden video games and Lord of The Rings video games (Electronic Arts) has decided to purchase BioWare/Pandemic. Electronic Arts wants to open their checkbook and plans on spending an estimated $ 860 Million to buy BioWare/Pandemic. This is a brilliant marketing strategy by Electronic Arts. They have been making fantastic decisions since 2005. When Electronic Arts bought the exclusive rights to the NFL, it prevented 2K Sports from using actual NFL players in their game. Consequently, Madden 2006 obliterated the sales of any 2K Sports game that year. Then, Electronic Arts did the remarkable Lord of The Rings games. After that, they delayed the release of the Crysis demo to prevent low sales due to Halo 3. Electronic Arts keeps making unbelievable decision after unbelievable decision. No one can deny the success that Electronic Arts has had with games like Madden, Quake Wars, and the newly released The Orange Box. The future looks bright for Electronic...